SFH RWANDA DIVERSIFIES AND SCALES UP ITS HEALTH INTERVENTIONS
Society for Family Health (SFH) Rwanda together with the City of Kigali today 21st April 2017 launched an integrated health campaign that calls upon the city dwellers to have healthier lives. SFH Rwanda displayed a number of health products and provided enough information on each to the new and old users of its products. Such products included condoms, water purifiers like Sur Eau and P&G, and nutritious products – Nootri Tooto and Nootri Mama. The formal (nootri Toto) is important for a child’s proper growth while the latter (nootri Mama) is very vital for the pregnant and lactating mothers.
Society for Family Health (SFH) Rwanda is making a conscious strategic shift lately to integrate as many health products and components.
This integrated campaign targets both existing customers and potential new ones. This is because through such events there is always potential to reach out to new customers, but also to remind existing customers about the breadth of services that SFH Rwanda of late adopted.
The event featured prominent singers like Tom Close and Senderi International Hit who entertained the participants and called upon their fans to stay health by using SFH Health products. Among other activities, there was a volley ball match between city of Kigali Women themselves and later on men in Basketball.