SFH Rwanda is a Non-Government Organization (NGO) in Rwanda that was established out of PSI Rwanda, with the desire to ensuring sustainability and ownership of interventions previously conducted by PSI by nationals. SFH major interventions are centered on promotion of behavior change practices through improved communication techniques and social marketing of health products and services related to HIV and AIDS, Malaria control and prevention, Family Planning, Water, Sanitation and Hygiene (WASH) Maternal and Child Health (MCH) and Nutrition. As an affiliate of Population Service International (PSI) global, the organization benefits from the inherited PSI’s 20 years of experience in Rwanda, and 41 years of behavior change communications experience in more than 65 countries.

Thus, the organization is driven by the steadfast commitment to use evidence based approaches to meet the needs of the most vulnerable people of Rwanda to choose healthier lives. SFH Rwanda’s head office is located in Gasabo District in Kigali and carries its programmatic operations countrywide. The organization also operates five regional offices located in the following districts: Gasabo (Central Region), Kayonza Town (Eastern Region), Musanze Town (Northern Region), Huye Town (Southern Region) and Karongi Town (Western Region).

 With its chain of offices across the country and other networks, the organization has unique and exceptionally designed models of implementation and works closely with its targeted audiences to understand and address the critical issues they face. The organization-disseminates the most relevant behavior change messages, gathers and analyzes the most relevant information, asks and develops innovative strategies for passing such messages to the targeted audiences in each health intervention.

SFH therefore understands the challenges and opportunities its target audiences face in the real life and provides the best approach out of it. Ultimately, the organization matches and hones its interventions with the most appropriate fit for the target audiences.

The organization engages communities and district leaders through various approaches and strategies which include but not limited to; Mid and Mass media, Interpersonal Communications sessions (IPCs), meetings, sketch and drama sessions, special events (such as Football & Cycling), roadshows and concerts, Mobile Video Units (MVUs), community dialogues, door to door sessions and many more. SFH through these approaches and strategies has ability in one single session to reach about 5000 to 35000 people. In addition,       SFH has one of the strongest chains of Community Based Organizations (CBOs) that are well equipped and supported to implement country wide and far reaching health interventions for heathier living.

Since inception in 2012, the organization has received funding from different donors including USAID, Global Fund, Centre for Disease Control (CDC), NORAD, UN REACH and US Department of Defense (DOD) respectively.

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