The organization utilizes a social marketing approach to promote health products and services such as condoms (Plaisir, Protect and Prudence), HIV Counseling and Testing (HCT), alongside behavior change communications to prevent the spread of HIV and AIDS. SFH Rwanda therefore uses unique approaches and strategies to reach targeted populations which include the use of mid and mass media as well as collaborations with both district leaders and Community-Based Organizations (CBOs). It also conducts referrals activities for Voluntary Medical Male Circumcision (VMMC).

HIV01 Military condoms Road show

 Country Status: 


Source: Rwanda Biomedical Centre


Country Status: Knowledge of HIV prevention in Rwanda today

Percentage of women and men age 15-49 who, in response to prompted questions, say that people can reduce the risk of getting the AIDS virus by;



Source: Rwanda Demographic Health Survey, 2014-2015


Source: Rwanda Demographic Health Survey, 2014-2015


Source: Rwanda Demographic Health Survey, 2014-2015.

In ensuring that these target audiences are reached, Society for Family Health (SFH) Rwanda as a government partner through the Ministry of Health uses a multi-dimensional communication approaches including but not limited to;

  • Community outreach activities and services for behavior change
  • Distribution of socially marketed condoms
  • Using of traditional mass media
  • Other information, Education and Communication (IEC) materials




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